Finding Your Brand Voice with Neil Kilby from Atticus Road

• Finding Your Brand Voice with Neil Kilby from Atticus Road 

  Date: Monday, April 27

  Time: 5:30-8:00pm

  Location: Aspen Tree office, 671 Wright-Debow Rd, Jackson.

  Food and drinks will be provided by Anthony Canderozzi and Creative Financial Group.  

  There’s 171, 476 words to choose from in the English language.  That’s quite a lot.  And anyone who writes for your brand needs to know which words to use, when to use them and how to use them.  

  The right words drive loyalty and sales.  The wrong words turn customers off. 

  Yet the brand voice is frequently the most forgotten part of the branding mix.  So while your brand logo might look distinct from everyone else's, you might have the very same voice.  

  That’s ok, because Finding Your Brand Voice is designed to change that.  And if everyone else sounds the same but you stand out - then you’ll have an advantage. 

  This workshop shares a successful methodology used to create a distinct brand voice.  At the end, you’ll be equipped with everything you need to reveal your own brand voice, making it as distinctive as other brand assets, like your logo, and providing guidance that’ll help the person writing, so your brand has a voice that will make itself heard in a very loud market.

  This workshop covers:
  -  What is the Brand Tone of Voice and why is it important?
  -  The steps needed to define your own brand tone of voice.
  -  How to incorporate your brand voice in everyday marketing.
  -  Tips and tricks for amplifying your brand voice.

About Atticus Road

Atticus Road is an ensemble of experts who specialize in engagement, branding and strategy. We do this by speaking with customers, by developing brands, by developing culture and by developing marketing. We speak to customers through marketing collateral, through sales strategies, through training and service delivery. We listen to customers through research and analysis. We map customer journeys and develop opportunities. 

We'll help you find your voice and make sure customers hear it.

About Neil Kilby

Neil is the founder of Atticus Road and has over twenty years of experience with global brands like Continental Tyres, Maxxis, General Tire, Clogger & Buena Onda Games.  Previously responsible for Skyline Enterprises and the biggest tourism brands in New Zealand, he works with companies in New Zealand, Australia, United Kingdom and the United States, to develop their voices and their overall brand strategy.  

Neil is a Director at Apraxia Kids (Pittsburgh, USA) and an Advisory Board Member at Yrless (New Zealand).

RSVP & PAYMENT REQUIRED

Cost is $15 per person, Limited to 25 attendees

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